It started with a miniature studio apartment...
Twenty years ago, I walked into a tiny 250-square-foot studio while apartment hunting in the East Village. I remember thinking, I can make this a good place to live. Although this space would probably be considered a walk-in closet anywhere else besides New York City, with some well-placed built-ins and furniture, it became a pleasant and cozy home. This solidified my belief that every space has hidden potential, no matter the size. After a decade in woodworking, in 2007 I started Urban Homecraft because I didn't just want to build things; I wanted to make homes more functional, beautiful, and livable. My philosophy is that with the right design and planning, any space can become that one place in the world you enjoy coming home to more than anywhere else.
Since then, Urban Homecraft has grown almost exclusively through referrals from thrilled clients, including Apartment Therapy's CEO and founder Maxwell Ryan. Collectively, with over three decades worth of experience under our belts, we are able to tailor each project according to our clients' specific needs, budget, and preferences. We believe that nothing will fit a space better, and realize its full potential, than something built especially for it. We get excited knowing that no two projects are the same, and relish the human element of design; the collaboration we build with our clients in creating the unique details for each space.
- George Evageliou, President and Founder of Urban Homecraft
George is detail-obsessed and believes that a home should be custom made "just so." He works personally with all clients to come up with design solutions, and his repertoire includes apartments in The Dakota, One Fifth Avenue, and the home for Apartment Therapy's founder and CEO. Clients have sought out his meticulous attention to detail, eye for design, and imagination for making the most of space.
Traven La Botz
Partner, Production Supervisor
Traven moved to New York City to study sculpture at Cooper Union, and spent his years there in the wood shop, obsessed with materials and form. The idea of art frustrated him, however, because he wanted for people to touch and use his work; custom furniture and built-ins were the answer. He is known among his woodworker colleagues for being ingenious with wood and "able to build anything."
Duran Islam - Cabinetmaker
David Ramsden - Cabinetmaker
Allison Samuels - Cabinetmaker
Matt Freitag - Cabinetmaker
Lloyd Smith - Finisher
Che Perez - Designer